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The Do's and Don'ts of Writing A Press Release
Thursday, 27 December 2007
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By Mark Burdett

  What do you need to do before you even put pen to paper and start writing a press release?

Although writing a successful press release is pretty straightforward, unless you do it correctly your hard work will be rewarded with the STB technique. That is your press release will be Screwed up into a tiny ball and it will be Thrown into the nearest Bin by the person you sent it to. And whilst the STB technique is seldom discussed I am afraid the vast majority of press releases fall foul to its nasty end. However, yours will not.

So let us start with some things you need to think about and so before writing your press release.

To begin with you need to think about why you are actually writing the release in the first place. Is it to tell the world about something amazing that has happened that you simply have to share with them? Is it to update your customers (or potential customers) with news of a new product or service you have? Or is it to
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Last Updated ( Thursday, 27 December 2007 )
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Whats Going to Be The Video Game News For 08?
Tuesday, 25 December 2007
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By Johny Rider

  Even if the PS3 came out with a bit of a slow start in 2007 don't let that fool you... the PS3 is just gearing up for a great year with some expected hot releases. Here's a rundown of three games coming out in '08.. EA's NFL Tour, Free Radical Design's HAZE, and Konami's Coded Arms Assault.

NFL Tour

Coming from EA Sport's BIG division is what can be considered a bit of a spin-off of their hit series NFL Street. They've gotten rid of the streets and beaches in favor of larger spectacle arenas. No more playing with barrels and street side walls, you're playing in front of huge crowds with pyrotechnics and the whole 9 yards. There are some advancements in gameplay as well - if a player initiates contact you are given an opportunity to break through the tackle, trip up the receiver or give your hit a little extra "umph". Street players will see the familiar "Gamebreaker" power-ups, and much of the game is left unchanged otherwise but an upgrade on the look of the graphics. This
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Last Updated ( Tuesday, 25 December 2007 )
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