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Tuesday, 08 January 2008 |
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By Obinna Heche
 Look in your local newspaper or through a trade magazine in your field of interest. Look at the bottom of some of the columns and articles throughout the literature. What you will see in many cases are short biographies of a paragraph or two telling you a little bit about the person that wrote the article. Usually included in that bio will be the name of a business this person runs.
That bio, for the author of the article, is what it is all about. More than likely, its why they wrote the article in the first place. Not for the money, which might have been nominal or even nonexistent but for the advertising. You do not have to be a National Book Award winner to write an article for your local newspaper. You need competent writing skills which can be developed and an idea the newspaper or magazine will want to share with its readership.
When writing for a newspaper, you have two options. One will be a feature and this will be an article that encompasses a |
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Last Updated ( Tuesday, 08 January 2008 )
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Friday, 04 January 2008 |
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By Mark Burdett
 Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and ones any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!
That is right Ladies and Gentlemen, if you are working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you |
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Last Updated ( Friday, 04 January 2008 )
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